The end of an era.
If you’ve been following my blog from the very beginning, you will know that I am a ‘Hills’ junkie. Obsessed, addicted, can’t get enough, however you’d like to describe it, I love it.
But, it is time my friends, that the Hills comes to an end. After 6 years of trashy, but amazing, television, the final episode of my one addiction airs in 2 weeks- which makes me incredibly sad, to the point where I might even cry that these rich, socialite, fame hunting, famous for what, kids will not be part of my life anymore.
I think that for me, the whole Hill’s phenomenon has not just been about the show, it’s been about the way in which the stars of the show have become overnight celebrities- literally overnight.
I also think that why I love these reality shows, has a lot to do with the way in which they are heavily linked to the advertising and PR industries. Let’s look at ‘The City’- a spinoff to ‘The Hills’. A star of this show, Erin Kaplin, is the national PR executive of Elle Magazine- and she’s only 24 (i’m definetly jealous). Then look at Whitney Port, she works for PR queen Kelly Cutrone- owner of People’s Revolution. Working for Elle and People’s Rev would be a DREAM.. and these girl’s (who don’t even have a university degree) get the job in a second. Taking this into consideration, it’s no secret that these companies obviously hire these girls in order to be on these reality shows and gain more exposure from the most powerful audience in the world.
Does it work? I think so. I never took notice of Elle magazine before it was on the City.. and now, I’m a monthly buyer of it. As for People’s Revolution- I never knew what it was. Now, I getting their address and sending them my resume.
Lauren Conrad the main star of the show is estimated to be making $100,000 an episode with additional book deals, endorsements, magazine covers, clothing lines, and that’s just the beginning of it. These reality stars, not just from the Hills, but from other shows like Jersey Shore, The Bachelor, Keeping up with the Kardashians, are an advertisers dream! Put these stars faces on an ad and you’re guaranteed to make millions.
It really makes me question why Australia haven’t jumped on the reality TV/The Hills bandwagon. So i’ll put it out there now television executives, if you ever want to make the Australian version of the Hills, CALL ME.
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Tags: Advertising, Elle Magazine, Lauren Conrad, People's Revolution, PR, Reality TV, The Hills
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