2D? What’s that?
I just recently went to see Shrek 3D and i was AMAZED at the high quality of graphics used to create such a breathtaking movie! Now, i’m not really one for watching these animated movies, but after the rave reviews i heard about this new movement, I had to see it for myself.
Being an advertising student, one of the highlights of seeing a movie is watching the 15 minutes worth of previews. As Shrek is predominantly a kids movie, the previews I was watching were for the same type of genre. While wearing my 3D glasses, I watched previews for upcoming animated movies which absolutely blew me away (and made me jump out of my seat). As for the movie itself, the 3D hype definitely lived up to, and went beyond my expectations.
At the end of a movie, I always find it fasinating to listen to everyone talk about their thoughts of the movie as they walk out the door of the cinema. I was surprised to hear that all of the adults were talking about the amazing 3D effects while the children didn’t seem fazed by it.
This officially made me feel ‘old’ as I was one of the ‘adults’ talking to my friend about how amazing it was when i jumped out of my seat due a tree flying towards my face (thanks to the 3D effects).
I remember when I saw animated movies when I was younger. Aladdin, Peter Pan, Cinderella, Sleeping Beauty.. all absolute classics- but, all in 2D. My dad always says things to me such as “I remember when I was your age, we sat in the stalls when we went to the movies” or “when I was your age, we went to bandstand on a saturday night”. It fasinates me, yet somewhat scares me, that in 20 years, i’ll be saying to my kids “when I was your age, we watched movies and TV shows in 2D” where i’ll be getting responses such as “yeah right” and “what’s 2D?”.
Does this mean that kids will grow up with 3D television with 2D being the unimaginable to them, much like black and white TV is to me? I guess so.
The one things that excites me immensely about 3D, is the spectacular advertising that can, and will, be created. Just imagine car commercials- having the car drive through the mountains and straight towards you. Amazing.
So, welcome to the world 3D.
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Tags: 2d, 3d, Advertising, Shrek
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